What makes a good store logo? – Part 1

Park Home store logo

January 26, 2017 —

It’s more than just font, size and color. Martin Roberts offers a 60-second dissection of some of his favorite home furnishings logos.
Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off a five-part series featuring retail designer Martin Roberts, who’ll discuss the logos he helped recreate for four retailers. This week, Martin looks at Park Home. The Pennsylvania store started out as a retailer for car audio systems before converting to a store for furniture, mattresses and appliances.

“Typography has a power impact,” says Martin. “If used properly a company’s sign helps customers quickly come to understand you and what you offer. In the case of Park Home, we wanted a simple design that showed a modern product with value. We did this by incorporating a sans serif font. A serif font often looks high-end or fancy and gives a sense of luxury and expense. This logo is clean, simple and bold. It conveys value.”

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Insights Magazine will be replacing RetailerNOW as the official publication of the Home Furnishings Association. With this change, you will be able to find the same great content on the HFA website. All current members/subscribers will automatically receive the new print editions. You can continue to view content on this website until January 2020.