What makes a good store logo? – Part 4

Waldrop logo

Februaru 16, 2017—

Good branding communicates what you stand for as a business; that branding can be communicated verbally or visually. When retail designer Martin Roberts met with the owners of New Mexico-based HFA member Miller Waldrop, he came away convinced the store needed to project the personal attention and style it offers its clientele on a daily basis. Miller Waldrop does a lot of design work for its customers so the logo needed more of a personal than commercial look.

Miller-Waldrop“They do a lot of personal design work and this logo, with the personal signature-like name and piece of furniture that is more curvy than other logos tells that story,” said Roberts.

RetailerNOW is changing.

Insights Magazine will be replacing RetailerNOW as the official publication of the Home Furnishings Association. With this change, you will be able to find the same great content on the HFA website. All current members/subscribers will automatically receive the new print editions. You can continue to view content on this website until January 2020.