Good sales meetings come in many forms
January, 2017— But the end result should be the same—increased profits! Editor’s Note: This is the last of a three-part series of effective sales meetings. Sales meetings come in many…
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Decoding your targeted audience
January, 2017— No two customers are alike. That’s why the right message to the right customer is so important to your store’s success. The best marketing campaigns resonate emotionally with…
4 Stages to Family Business Success
January, 2017— Understanding where your store is on its journey can help you grow. Bobby Martin has never owned a home furnishings store, but I bet a lot of home…
The perils of assumption
January, 2017— When you prejudge, you misjudge. In our business, that can prove costly. Days before the presidential election, I was reading a magazine article in which the writer wrote…