Articles by Robert Bell




Emotions Matter

Customer experience still counts. But studies show the most effective way to maximize customer value is to connect with them at an emotional level. Home Furnishings Association member Lael Thompson…







Cheers, Greg!

Raise your glass to our 2018 Emerging Star winner Home Furnishings Association (HFA) member Greg Rich wasn’t always a furniture retailer. In another life—one that seems blissfully far removed these days—Rich recruited…