Articles by Robert Bell

Kim of all trades

Home Furnishings Association member Kim Pellett sells antiques, but please don’t call her an antiques dealer – she’s so much more. Pellett sells furniture, too, but resist the temptation to…







Emotions Matter

Customer experience still counts. But studies show the most effective way to maximize customer value is to connect with them at an emotional level. Home Furnishings Association member Lael Thompson…