Articles by Marty Grosse

What’s Your Story?

Every retailer has one. Getting yours out in front of your customers can be the start to a happy ending. “The Beverly Hillbillies,” “The Brady Bunch” and “The Fresh Prince…



Watch what you say!

October 2018— Some of the best four-letter words can actually attract customers. I’m not sure when it started in my retail career, but I found myself using four-letter words on…


Deliver on what you promise

August 2018— Customers are expecting your store to match your advertising—does it? What came first the chicken or the sofa? Recently I saw a TV ad for a new incredible…







I Did Not Know That!

May 2017— If you never try something different, how do you know if what you’re doing is best? Carnac the Magnificent, as portrayed by Johnny Carson on the Tonight Show,…