Universal inks deal with Coastal Living

Universal CEO

April 2018—

Universal Furniture is pleased to announce it has entered an agreement with Coastal Living, a Meredith Corporation brand, to develop a new licensed furniture collection that will debut in fall 2018 at the High Point Furniture Market.

“To say we’re excited about the new collection and our partnership with Coastal Living is an understatement,” said Universal Furniture President and CEO Jeff Scheffer. “We’re elated to not only be working with a fantastic group of team members at the magazine, but also a long-standing, successful brand that embodies a lifestyle our consumers desire.”

The collection will be a whole home resource for consumers covering living, dining, bedroom, occasional and upholstery furnishings.

“This partnership allows Universal to continue to provide customers a true lifestyle brand at an accessible price point,” said Universal Furniture Director of Marketing Neil MacKenzie. “Our whole home approach, along with consumer advertising and marketing support, positions Universal as a valuable partner for retailers making an investment in the product.”

“The Coastal Living brand has always been dedicated to life on the coast and we’ve had success bringing this lifestyle to consumers in a number of different verticals from home furnishings to real estate and travel,” said Vice President of Licensing at Meredith Kristen Payne. “Our partnership with Universal is an exciting next chapter for the brand in the home space, as we’ll have the opportunity to bring both casegoods and upholstered products to market with one dedicated partner.”