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Bravo retailing

October 2017— If every sale is a performance, make it encore-worthy I share a lot about my business and how I help other retailers who sell mattresses increase their tickets…


Beware the Warehouse

September 2017— Your warehouse employees are only as mindful of safety as you are. Show them you’re serious. We all know that working in a furniture store’s warehouse can be…




The Power of the First Impression

September 2017— The first fleeting seconds a salesperson and customer meet can make or break a sale. Here’s how to make that encounter memorable. First impressions are lasting impressions, especially…


Giving thanks

September 2017— Don’t just tell customers you appreciate their business—show them! According to one statistic I found, two-thirds of all Disney guests are repeat guests. Disney does an excellent job…


Getting Value Right

September 2017— The key is knowing what your customers want and need from you When you run a business like a furniture store, your job is to produce and sell…


Endless Summer

September 2017— As outdoor furniture numbers swell, the rush to ride the wave is on. Change is in the air for the outdoor category, and it’s not just the approach…


Beacons

September 2017— The Next BIG thing in Home Furnishings Beacons have widely been hailed in the retail industry because they deliver quantitative, in-store intelligence. For example, a customer walks by…