Technology

Why retailers are lining up for Big Data

We just witnessed yet another record retail holiday season. Online sales for Thanksgiving Day and Black Friday reached $5.27 billion, up a strong 17.7 percent from last year, according to Adobe. Black Friday set a record by ringing up $3.34 billion in sales, a year-over-year increase of 21.3 percent. As retailers geared for the biggest selling season, use of big data gained momentum due to its role in increasing sales.

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