Retail Intel – August 2018

responsive web design-web

August 2018—

5 reasons you need a responsive web design

First impressions matter and typically your customers’ first impressions of your store come either from a drive by (so curb appeal and location are imperative) or your website. One of the best ways to make a good first website impression is to have a responsive website design (RWD)—which means your site’s layout automatically adjusts to look perfect on all devices. Why do it?

1 Website display varies depending on user’s device screen size—they start out on smartphone, continue to laptop or tablet and switch back and forth

2 RWD are cost-effective—one website design DOES fit all in this case

3 Better search performance—search engines prefer RWDs so responsive sites rank higher

4 Easier to make changes—again, one site (rather than one for mobile and one for desktop), saves time and money

5 Higher conversion rates—RWDs allow for more consistency, seamless functionality, faster loading time and better user experience, which in turn gets more traffic and more conversions to sales

Source: Tech Guru Daily

Email marketing works

Despite the growth of social media, email remains one of the most reliable methods of keeping in touch with your users and customers.

91% of internet users check their email at least once a day on their smart phones. An equal percentage of all U.S. consumers use email every day.
email converts 3x more than social media

44% of people who receive targeted emails acknowledge buying at least one item because of a promotional message.

Source: Snap Retail

Real voices, real results

User-generated content matters to buyers. They want to know what real people think about your store.
87% of customers are highly likely to click on stores or products that have star ratings
90% of respondents are more likely to buy a product that has mostly positive reviews
82% of customers place high importance on reviews for local stores and businesses

Source: Reseller Ratings

The bricks-to-clicks movement makes a U-turn

Once upon a time the future of retail was online. Now it seems the future of e-tail might be offline. Here are five major online retailers who have or are planning to open brick-and-mortar stores.

Casper. The online mattress store now has six mini-homes for people to come in and have a snooze.

Tuft and Needle. Another online success story that plans to launch 30 brick-and-mortar mattress locations by 2020.

Bonobos. The menswear brand launched solely online in 2007. Fast forward to 2018 and it’s finding as much success with its offline Guideshops, scattered across the country.

Amazon. Yep. The giant in online commerce is opening an actual real-life, physical store. A bookshop even!

Snowe. Homewear brand Snowe made the click-to-brick move with its first physical storefront last year. More are expected.

Source: Snap Retail