Lending a hand – HFA Member Benefit


January, 2017—

For every problem you face, the HFA has a solution. Let us help.

You may have seen this message, “At HFA, your success is our business!” We hope the meaning is clear and relevant because it’s the heart of our intentions and priorities. As an organization, if members aren’t better off because of their membership in the association, we aren’t doing our best work. HFA’s success is determined by each HFA member’s success.

In pursuit of success, we use many association buzzwords like engagement, community, value, and my personal favorite, indispensable.

These could be words used by any business with customers. Customer-centric businesses want to connect with their customers; they want those customers to want to be around them; they intend to bring something indispensable to their customers; and for HFA, we want you to think of the Home Furnishings Association as a first—and hopefully last—stop for business solutions.

The HFA team is always searching for ways to help association members be successful. That means we work hard so members can do something they want to do but have that “something” be better than they would be able to do on their own.

One result of this hard work is lower and strategic rates for credit card processing. With the HFA program, members need never take that call or talk to that sales rep with the too-good-to-be-true rates. You’ll be hard pressed to find help if those rates don’t prove to be true, but your HFA staff is available, by phone, email and, often, in person, to back up and deliver on every member program.

Another important benefit is the HFA’s consumer financing program. HFA members have tremendous rates for offering the most desired promotions on days when consumers traditionally shop for furniture. There are solutions for every budget and credit status. The consumer financing programs make money and save money. Does it get any better than that?

The HFA certainly offers better business insurance than going on your own. It’s such a popular topic—insurance, right? When you don’t make a claim, it feels a bit like you threw money away, but when you need it, business insurance sometimes seems like it doesn’t go quite far enough.

The HFA program through Arthur J. Gallagher & Co. and their partnership with The Hartford offers coverages designed with the home furnishings business owner in mind. These specialists know the home furnishings business and focus on coverage where it makes the most difference. With more businesses covered by the HFA’s insurance program, we can ask for and often receive more attention for our concerns.

The list of ways HFA members are better off with us than without us is long and worthwhile. In addition to supplies and services, we provide videos, articles and advice on the most efficient ways to run a home furnishings business. This magazine, RetailerNOW, arrives monthly and is packed with business-supporting and confidence-building ideas.

Education is an important part of your HFA membership. The association offers a variety of ways you can learn how to better your business—market seminars, webinars, conference breakout sessions, and networking opportunities. We curate the information, find the experts, and do the legwork for you to learn—often at a time that’s convenient for you.

Today is the ideal time to get 2017 off to the most successful and profitable start ever. For HFA, your success is our business! Call us—800.422.3778 extension 202—or email us—membership@myhfa.org. Let us show how HFA can help you be better.

About the Author

Mary Frye
Mary Frye is the Home Furnishings Association’s executive vice president. She can be reached at mfrye@myhfa.org or 916.757.1162.