Jerome’s Furniture opens Dream Shop in San Diego

July 24, 2017—

Jerome’s Furniture has returned to its roots. The longtime HFA member recently announced the opening of its Dream Shop at 11th and Market St. in Downtown San Diego.

The location is its first store devoted exclusively to mattresses and mattress accessories, bringing Jerome’s retail presence back to the area where the company began in 1954.

“Our roots are in Downtown San Diego and it’s rewarding to be able to re-establish a presence in the neighborhood where my grandfather started the business,” said Jim Navarra, Executive Vice President of Jerome’s Furniture. “We saw a significant opportunity to fulfill the area’s growing number of residents with top-tier mattresses at our everyday low Jerry’s Prices. We’re excited to be back in Downtown San Diego.”

The Dream Shop concept is in every Jerome’s showroom, but this is the first stand-alone location. The retail location includes Jerome’s full line of private label mattresses, Aireloom mattresses and complete offering of bedding accessories.