Jerome’s Expanding its Dream Shop brand

Jeromes Dream Shop_web

January 2018—

Hoping to build on the success of its first stand-alone Dream Shop location, longtime HFA member Jerome’s Furniture,has opened two more in southern California in Solana Beach and Mission Valley.

“The first stand-alone Dream Shop location we opened in downtown San Diego this past summer has exceeded all expectations, so we’re looking to expand the concept throughout Los Angeles, Orange, Riverside and San Bernardino counties in addition to San Diego,” said Brian Woods, CEO of Jerome’s Furniture.

Jerome’s Furniture said its research shows the company sells a third of all mattress sold in San Diego. The company sees the Dream Shop brand as a vessell, and the company sees a significant opportunity to offer a better customer experience and more value.

“Team members at our Dream Shop locations go through a rigorous training process before being allowed to interact with customers,” said Jim Navarra, executive vice president of Jerome’s Furniture. “These Certified Bedding Specialists have to pass a challenging test and prove to us that they’ve got what it takes to help customers choose the right mattress.”