Increase your SEO with a blog

April 2018—

10 tools to get started

We’ve all the heard the saying “The pen is mightier than the sword.” That holds true in marketing, too. A well-crafted blog post has the might to drive traffic to your website, maximize your SEO efforts, create a strong brand positioning and nurture long-lasting relationships with consumers. All of these lead to increased profits—all the more reason to make blogging part of your content marketing strategy.

Before you shrug your shoulders and say, ‘That’s one more thing I don’t have time for,’ consider these tools to help wield that pen.

WordPress is perhaps the best content management system (CMS) for bloggers. The platform hosts an enormous number of websites and simplifies blogging with its easy-to-use content editor. It also provides a large collection of templates and themes to make their blog look professional. The best part of WordPress is its ability to integrate several other tools, thus helping you achieve more in less time.

Yoast SEO is a plug-in that makes blog optimization an easy task; in other words, it helps you write copy people want to read. Simply fill in the required fields and adjust your copy until the light turns green. This readability advice tool is ideal for bloggers who use social media because it can help with post titles, descriptions and provide a featured image.

BuzzSumo lets you find mentions of your contributing authors across the web and alerts you of the same. It’s a great way to ensure that only reliable and expert bloggers are contributing to your blog.

Canva is a free tool that lets you create custom images, graphics, charts and infographics that make your blog posts pop. The best part is it provides a range of templates, so your images can be sized to fit each social media site.

DrumUp lets you push your blog content into various social media feeds. The tool allows you to customize your blog posts and automate the scheduling process without being repetitive. It’s a great way to promote your post a few times in the future.

Feedly lets you discover a wide collection of content from across the world. You can add your favorite posts to the tool and add their feeds to find new content. You can use Feedly on both desktop and mobile devices, thus helping you discover the latest content anytime, anywhere.

Mail Chimp is an email marketing tool that delivers your post directly to your subscribers. This free tool even lets you create a comprehensive email list. You can use it to automate your blog marketing efforts, which can save you a lot of time. Following up with subscribers through emails has never been easier.

Plagiarism Check is the tool you need to ensure your blog posts have no duplicate content—because originality is what drives blogs towards success. The tool is easy to use—simply copy and paste your content on the tool and check if your post has been published already on the web.

The Search Monitor tracks keywords and maximizes your affiliate marketing efforts. The tool allows you to track organic and paid website traffic and set it side by side with competitor websites. It’s a great blogging tool if you’re looking for all-inclusive affiliate marketing, search engine monitoring and ad monitoring insights.

Portent Title Maker helps you with one of the most difficult tasks in writing—coming up with good titles. You enter your blog’s subject in the bar and press enter to get interesting (sometimes really funny) titles that you can revise to suit your post. It’s great to have this tool in your back pocket, especially if you struggle with writer’s block.

About the Author

Aashish Sarma
Aashish Sarma is a content strategist at Godot Media, a leading content agency. His interests include social media and content marketing.