HFA and HPMA Host Google at High Point Market

Google Market Session

March, 2017—
The HFA is partnering with the High Point Market Authority for the Market’s Keynote Series, Saturday, April 22, 3-4 p.m. to bring Google’s Strategist and Marketing Development Manager, Andrew Leonard to the High Point Theatre. Leonard will discuss how retailers can use digital tools to increase store traffic and will also accept Q&A from the audience.

We no longer go online, we live online. Think about it: The average person uses their phone, laptop, handheld device or desktop 150 times a day! Is your store taking advantage of that?

Marketing is only getting harder. With smartphones, computers, and soon virtual reality, it’s easy for a home furnishings retailers like yourself to think your world has gone from hectic to confusing to complex overnight. Relax. It doesn’t have to feel that way. Google believes each new device and frontier is another opportunity for retailers to reach their customers when it matters most.

Andrew will show you how to market to your targeted consumers on every device out there from smartphones to computers. He’ll also show you the best way to drive traffic and promote sales opportunities.

Andrew has worked at Google in their Marketing Solutions department for four years where his daily mission is to work with businesses just like yours to drive results using Google products. Drop by the High Point Theatre, located in the Transportation Terminal on Saturday afternoon, April 22, from 3 to 4 p.m. followed by a Q&A.

This event is part of the High Point Market Keynote Series for Spring Market 2017.

“In reviewing attendee feedback, we’ve learned that education is one of the top three reasons buyers come to High Point Market,” commented Tom Conley, president and CEO of the High Point Market Authority. “We strive to consistently provide our buyers with engaging programs that explore the essential components they need to enhance and elevate their businesses. This Keynote Series is an exciting opportunity for us to showcase relevant experts who have vital information to share with the home furnishings industry.”
Click here for full info about the HPMA’s Keynote Series.