HFA offers new program for members

September 2017—

The Home Furnishings Association and PERQ are partnering to provide PERQ’s technology platform to HFA retail members at negotiated discounts. PERQ’s platform provides a web engagement tool that helps retailers win the website experience the same way they try to win the showroom experience, through personalized, one-to-one interaction.

PERQ’s interactive experiences generate excitement and engagement by providing the kind of shopping assistance today’s consumers expect from every website they visit and facilitate a higher conversion of website visitors to in-store sales.

The program brings HFA members proven technology that creates a unique online experience and helps them stand out against other furniture websites. Retailer websites using PERQ’s web engagement platform are collecting five times more consumer data and experiencing a 50-200% lift in website conversions.

“PERQ offers HFA members the opportunity to enhance their website presence with a very personal curated shopping experience,” said Sharron Bradley, HFA’s CEO. “The goal is to convert online shoppers to in-store traffic. We’re excited to add this consumer engagement technology to the suite of business programs HFA offers members.”

“We’re thrilled to become part of the HFA ‘family’ and know that being an HFA partner will enable us to work closer with furniture retailers to help transform their existing websites into truly successful marketing platforms,” said Scott Hill, PERQ’s co-founder. “What we do for our retailer partners is really very simple: We enable them to replicate successful showroom tactics online, engaging consumers by creating one-to-one conversations and personalizing their shopping experiences – which results in moving them down the buying funnel and bringing them into showroom.”

PERQ also works hard to quantify the results for its customers, giving them the data they need to understand how much business can be attributed to their website (see recent case study here).