EDITORIAL CALENDAR

RetailerNOW is a monthly publication (except March and December) and includes articles on technology, sales and marketing, advertising, operations, family business, sales training, products and more—essentially we cover any topic that helps a retailer do better business.

In each issue:

Member profile—are you an HFA member with an interesting story to tell or is there a member you’d like to read about? Let us know

HFA Community—do you have a store opening or anniversary to share? How about a community event that your staff participated in? Share your story with us

Way We Were—if you’re an HFA member with an amazing old photo of your store/staff to share, let us know. Share your photos with us

Product Focus—are you a manufacturer or retailer interested in being a source for an upcoming Product Focus? Let us know

January

Product Focus: Mattresses
Ad materials: 11/23
Mail: 12/20
Bonus distribution: Atlanta, Dallas, and Las Vegas Markets

February/March

Product Focus: Home Office
Ad materials: 1/25
Mail: 2/21

April

Product Focus: Bedroom
Ad materials: 2/22
Mail: 3/21
Bonus distribution: High Point Market

May

Product Focus: Entertainment
Ad materials: 4/13
Mail: 5/9
Bonus distribution: Canadian Furniture Show and HFA’s Networking Conference

June

Product Focus: Home Accents
Ad materials: 5/10
Mail: 6/6
Bonus distribution: Atlanta and Dallas Markets

July

Product Focus: Occasional Furniture
Ad materials: 6/9
Mail: 7/6
Bonus distribution: Las Vegas Market

August

Product Focus: Youth
Ad materials: 7/5
Mail: 8/1

September

Product Focus: Outdoor
Ad materials: 8/10
Mail: 9/5
Bonus distribution: Casual Market Chicago

October

Product Focus: Dining
Ad materials: 9/5
Mail: 9/25
Bonus distribution: High Point Market

Nov/December

Product Focus: Upholstery
Ad materials: 10/25
Mail: 11/21

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