Home Furnishings Association member Doerr Furniture, a New Orleans—fixture at its Faubourg Marigny store since 1938, is expanding to the city’s North Shore. The fourth-generation company will open an 11,000-square-foot store in the center of a commercial strip on a busy highway south of Covington.
The new location won’t have the same variety of solid wood furniture and accessories offered at its larger 28,000 square-foot store, but will contain Doerr’s best products, president and CEO Shane Mutter said. “We’re going to cherry-pick the best products we sell in this store and put those models into the store on the North Shore,” Mutter told The Times-Picayune of New Orleans. “It won’t have wide variety but will have the best of the best at that store.”
Mutter said he will hire about seven new employees. Mutter cited the growth and prosperity in area as reasons for the expansion. “We know that St. Tammany Parish is a very affluent parish and there’s a lot of growth there,” he said. “There’s a lot of development there. It was just a natural fit because I know the area so well.” Mutter said the expansion comes as the business continues a family legacy.
“Essentially the next generation is coming into play. Generational businesses like this are a dying breed, but Doerr Furniture has an entirely new generation in the business and (it) loves what we’re doing. And we want to expand.”
The company, originally a wholesale business that sold rocking chairs, was founded by Charles L. Doerr. In the 1940s and ‘50s, the company changed its business model from wholesale to retail sales. The company also operates a dozen Bedding Plus stores and a comprehensive in-home custom design service.