City Furniture expands its giving

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HFA member will donate at least 5 percent of its profits to local charities

Home Furnishings Association member City Furniture is upping the ante on its company’s corporate giving. A month after donating $1 million to a program that helps the homeless and at-risk youth, the company said it will donate at least 5 percent of its annual profits in 2019 to Florida-based charities.

The pledge reflects City Furniture’s decades-long role as a community steward, said Keith Koenig, City’s CEO. “We owe much of our success over the last 47 years to the communities that have allowed our business to grow,” said Koenig. “We’ve always believed there’s no limit to the good we can do by partnering with deserving organizations that we’ve supported through fundraising, volunteering and activism.”

Long a South Florida fixture, City Furniture has begun to expand across Florida, part of a $100 million plan to grow the chain. The company recently opened the first of three Orlando-area locations, in Ocoee, and is on track to open new stores in the metro market near the The Mall at Millennia and in Altamonte Springs by the end of 2019. The company is also completing a Central Florida distribution center adjacent to the Ocoee store.

“Orlando’s dynamic business scene has been on our radar screen for years,” said Koenig. “Now we’re moving quickly to build market presence and be active in the local community.”

That involvement includes City’s commitment to help empower organizations in the communities it serves to address critical causes with positive change.

The company’s giving, in cash and in-kind, will remain focused on five areas that City Furniture has long supported:

Home – Uplifting those in need by teaming up with Habitat for Humanity, United Way and community-focused groups.

Health – Fostering physical and mental health with partners like the American Cancer Society and the American Heart Association.

Service – Supporting veterans, first responders and all who serve through organizations such as the Wounded Officers Initiative and the Everyday Hero program with the Miami Dolphins.

Diversity – Empowering equality through activism and outreach by working with the Urban League of Broward County, Anti-Defamation League, and more.

Education – Developing a brighter future with the help of Boys & Girls Clubs of Broward, Junior Achievement of South Florida, and others.

“Today more than ever, customers and employees rightfully expect companies to make a difference beyond the corporate bottom line,” said Koenig. “While the public announcement of our 5 percent public pledge is new, commitment to community has been part of our DNA since Day One.”

The announcement comes on the heels of City’s $1 million pledge in November to Covenant House, which assists homeless and at-risk youth.