Articles by Ron Martin

The Power of the First Impression

September 2017— The first fleeting seconds a salesperson and customer meet can make or break a sale. Here’s how to make that encounter memorable. First impressions are lasting impressions, especially…




6 Musts to Making a Sale

March 2017— The more “musts” you can muster, the better your chance at converting browsers into buyers. I’m often asked, “How can you spot good customers?” My answer always is,…