Articles by Robert Bell

Lessons from dad

November/December 2017— Edward Bruski taught his son a lot about running a family business. Those lessons and Larry Bruski’s determination have made Rogers City Home Furnishings the success it is….



Life after Harvey (and Irma)

September 2017— One HFA member shares how your store can recover from a natural disaster Home Furnishings Association member Tom Olinde knows two things: How to sell furniture and how…




Agents of Change

August 2017— The first thing you need to know about The Farmhouse Store, the wildly popular furniture store of celebrities, Millennials and every consumer in between, is that it was…




The Look of Confidence

July 2017— Cynthia Heathcoe’s store is a hit with her customers, which begs the question: Why is she so nervous? Just look at her. Hands on hips, flashing that smile…