Articles by Robert Bell

Emotions Matter

Customer experience still counts. But studies show the most effective way to maximize customer value is to connect with them at an emotional level. Home Furnishings Association member Lael Thompson…







Cheers, Greg!

Raise your glass to our 2018 Emerging Star winner Home Furnishings Association (HFA) member Greg Rich wasn’t always a furniture retailer. In another life—one that seems blissfully far removed these days—Rich recruited…


Supreme Victory in 2018

With little time to celebrate in 2019 First came President Trump’s much-heralded tax reform, which permanently lowered the corporate rate for furniture retailers and other businesses from 35 percent to…



Lights! Camera! Shop!

November 2018— HFA member Heathcoe does more than just buy at market Most furniture retailers bring the requisite extra pair of walking shoes, appointment book and handbag to High Point’s…