Articles by Jeff Giagnocavo

Standing out in a Sea of Me Toos

November/December 2017— At my core, I am deathly afraid of operating a “me too” business floating in a sea of sameness. We sell mattresses just like you; possibly even the…


Bravo retailing

October 2017— If every sale is a performance, make it encore-worthy I share a lot about my business and how I help other retailers who sell mattresses increase their tickets…


Giving thanks

September 2017— Don’t just tell customers you appreciate their business—show them! According to one statistic I found, two-thirds of all Disney guests are repeat guests. Disney does an excellent job…