Articles by Jeff Giagnocavo


Get in Line!

February/March 2018— Does your marketing message align with your actions? As a fellow retailer, I understand and sympathize with the confusion that exists out there when you hear one thing…




Bravo retailing

October 2017— If every sale is a performance, make it encore-worthy I share a lot about my business and how I help other retailers who sell mattresses increase their tickets…


Giving thanks

September 2017— Don’t just tell customers you appreciate their business—show them! According to one statistic I found, two-thirds of all Disney guests are repeat guests. Disney does an excellent job…