Articles by Amitesh Sinha


September 2017— The Next BIG thing in Home Furnishings Beacons have widely been hailed in the retail industry because they deliver quantitative, in-store intelligence. For example, a customer walks by…

Why retailers are lining up for Big Data

We just witnessed yet another record retail holiday season. Online sales for Thanksgiving Day and Black Friday reached $5.27 billion, up a strong 17.7 percent from last year, according to Adobe. Black Friday set a record by ringing up $3.34 billion in sales, a year-over-year increase of 21.3 percent. As retailers geared for the biggest selling season, use of big data gained momentum due to its role in increasing sales.